Popular industry leader Richard Munro is back as CEO of the Accommodation Association of Australia (AA) as the organization nears its merger with Tourist accommodation in Australia (TAA).
Munro, who left AA in mid-2019 to become CEO of the Cronulla Sharks NRL Group, returns to the Association after Dean Long leaves for the Australian Federation of Travel Agents (AFTA) as CEO .
“It is an honor to take over this role to work with the Accommodation Association and lead the Association and its members through this important milestone,” said Munro.
“I have been heavily involved in the progression of the [AA and TAA] merger behind the scenes and look forward to completing it to strengthen the fundamentals of the accommodation industry to better respond to immediate challenges as well as those to come.
“It is a sector that I love and in which I believe and I am delighted to take over the role of CEO of the Association,” he said.
The President of the Accommodation Association, Julian Clark, welcomed Munro’s return as CEO.
“Richard has been heavily involved in the merger process and, in addition to his time as CEO of the Association, he brings over 35 years of experience in our industry,” he said.
“He is an accomplished executive with extensive experience in operational roles for major brands including Sheraton, Southern Pacific Hotels, Christmas Island Casino, The Star and the Cronulla Sharks.
“More recently, Richard managed and transformed the Coral Sea Resort in North Queensland.
“Richard is well known to the membership and his advocacy-driven approach will resonate with the Association’s membership base as the Association continues to push for additional support for our sector,” said Clark. .
Munro will assume the role of CEO on September 20, a time that continues to be crucial for the accommodation industry as state borders remain closed, hotels struggle to fill staff positions and properties from New South Wales are finally preparing for the arrival of local guests. again when the locking restrictions relax.
The accomplished hotelier is well known for his extensive political lobbying and during his last term he served on several federal and state government boards and task forces, such as the Federal Collaborative Partnership on Elderly Employment and the New South Wales Code of Conduct for Short-Term Rental Housing. Consultative Committee.
His appointment is great news for the industry and will significantly boost the progress of the AA-TAA merger project.