Adina secures strategic partnership with Kookaburras and Hockeyroos

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TFE’s Adina Hotels have entered into a two-year partnership with Hockey Australia which will see the brand become the sports organization’s exclusive accommodation partner.

The strategic partnership will see the hotel brand support the Kookaburras and Hockeyroos teams as they play competitively in Australia, New Zealand, Europe and Asia, and the Adina logo will feature on the back of players’ uniforms.

Adina also becomes an official partner of the Australian Hockey Championships which covers U13, U15, U18, U21, Country Challenge and Men’s and Women’s Masters.

“Partnering with Adina Hotels, a highly recognizable and respected brand in the hospitality industry which is based in multiple destinations across the country, is a tremendous outcome for hockey in Australia,” said Hockey CEO Australia, David Pryles.

“As our world-class national teams spend long periods of time in locations, whether on tour or in camp, it is vital to have spacious, self-contained accommodation in which they can settle in and feel at home. comfort, which Adina Hotels is proud of.”

“An association with our National Championships will also provide a plethora of benefits to our participating teams and their families and friends by having a trusted accommodation provider.”

Adina Hotels currently has a presence in Australia, New Zealand, Germany, Austria, Denmark, Hungary and Singapore, and is expected to enter Switzerland for the first time in February 2023.

TFE Hotels chief executive Antony Ritch said the company was delighted to support these elite teams on the global sporting stage.

“We are committed to bringing the Australian style of hospitality to the world and supporting Australian talent,” he said.

“We couldn’t be prouder to literally support the Kookaburras and Hockeyroos leading up to the Commonwealth Games and beyond.

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