Book Me Bob’s direct sales voucher system is a game-changer


New Zealand tech start-up Book Me Bob is helping tourism and hospitality businesses generate revenue through direct voucher sales with the launch of aiva.

The automated coupon system allows businesses to sell fully branded coupons on their business website, without the costs of using a third-party platform.

Best known for its AI chatbot platform, Book Me Bob is seeing renewed demand for the humble good in the tourism industry in the wake of natural disasters and political unrest.

“Customer needs and expectations have changed rapidly and they are now embracing the flexibility of vouchers that allow them to secure today’s prices for travel tomorrow,” said David Thompson, CEO and co-founder of Book Me Bob.

“While for businesses the benefits are obvious, it provides an instant cash injection and helps build brand loyalty.”

With the ability to offer discounts, incentives, added values ​​or gift certificates on their own website, Book Me Bob says businesses have full control over offer, time, quantity and small characters. They can create, modify and delete offers in real time and receive instant payment.

There are no upfront costs or setup fees, and instead of the high commissions typically charged by third-party vendors, aiva offers lower pay-as-you-go rates.

Thompson believes it is a “game changer” for the tourism industry.

“As tourism and hospitality professionals, the recovery of the industry is hugely important to Team Bob – that’s why we developed aiva,” he said.

And it’s not just for business. Tourism organizations will also reap the rewards of this innovative technology, Thompson explained, citing Destination Kaikoura as an example.

The tourism organization uses aiva to showcase the latest offers from its members and allow travelers to purchase accommodation, transportation, attraction and tour vouchers through the website. The system also allows Destination Kaikoura to collect important consumer data that can be used to inform future marketing activities.

“These are challenging times for tourism, which is why Destination Kaikoura has embraced this new and innovative technology, to help convert bookings on behalf of our operators,” said Luci Williams, Head of Marketing and engagement of Destination Kaikoura events.

“We are proud to be the first regional tourism organization to launch this platform on our website.

To learn more about aiva, visit


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