Ennismore signs four New Zealand hotels with CP Group

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Ennismore is expanding its presence in New Zealand with the introduction of four new hotels in partnership with CP Group.

The new hotels include a JO&JOE hotel and two Tribe hotels in Auckland and a Hyde hotel in Queenstown. Properties will open throughout 2023-24, creating 170 new positions.

“This is a major step in Ennismore’s journey to bring our globally recognized lifestyle brands to key cities across New Zealand,” said Ennismore co-CEO Gaurav Bhushan.

“We want to be the leading lifestyle hotel player in the Pacific region and see this as an opportunity to bring our new and exciting brands, rooted in culture and purpose, to visiting guests and neighborhood residents.”

A collaboration between two powerful industry forces, Ennismore – a joint venture between Accor and Ennismore Founder and Co-CEO Sharan Pasricha, since 2021 – is the world’s fastest growing lifestyle hotel company , while CP Group is one of the largest hotel owners and developers in New Zealand.

A CP Group spokesman said the new hotels would give a major boost to the local tourism industry.

“We are committed to rebuilding tourism in New Zealand and to consciously and positively impacting our local communities through investment and job creation,” the spokesperson said.

“New Zealand’s tourism industry is back on track and adding these remarkable Ennismore hotel brands to our portfolio further enhances the appeal of the area.”

Growing traveler demand for lifestyle accommodation gives Ennismore great confidence in this segment.

“Overall, the lifestyle segment is recovering from the impacts of the pandemic faster than traditional hotels, driven primarily by strong F&B demand,” Bhushan said.

“It is attracting strong interest and has a strong growth trajectory as we strengthen our position in this segment, with concepts that integrate the notion of entertainment and offer restaurants and bars.

“Our lifestyle brands, with their unique and authentic F&B offering, make each a destination for local communities and international travellers. We are delighted to bring our lifestyle brands to New Zealand, and the combined expertise of Ennismore, Accor and CP Group will deliver unforgettable experiences.

In the Pacific region, Ennismore’s portfolio includes Tribe Perth, SO/Auckland, SO/Melbourne and Mondrian Gold Coast, with 25hours Sydney expected to open between 2023-25.

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