A pair of former big bosses of a now-defunct OTA, headquartered in Singapore, have created a hybrid hotel management company in Manila, targeting small and medium-sized hotels and resorts.
Unlike a typical hotel management company, SMS Hospitality Network (SMS) offers customers the option of choosing only online sales and revenue management; online revenue management, including pricing, inventory and reputation; or full management, including operations, as in the case of the Gilmore 30-Key Tower and Suites.
In addition, SMS may also represent provincial clients at trade shows and trade events held in Metro Manila.
“The pandemic has made it very clear that small and medium-sized hotels and resorts need support. If they fend for themselves, they will have a hard time competing with the big guys, ”said Nikki Rocha, CEO and President of SMS Hospitality.
Rocha was previously the group’s executive vice president and president in the Philippines of the now defunct Asiatravel.com, which closed in 2018.
There are over 5,000 hotels and resorts accredited by the Philippine Department of Tourism, and a significant number of these, mostly SMEs, are not listed in OTAs.
“In terms of the network, (these SMEs) need help to be more visible on OTAs. So with our team, our experience, our network and the technology that we will provide, we can help them manage their hotels and resorts to achieve this, ”said Francis Asuncion, Managing Director of SMS, who was vice president of Asiatravel.com in Thailand.
The value proposition of SMS is to realize the full revenue potential of properties using high technology and mastering the OTA algorithm. “A lot of homeowners don’t realize they can earn a lot more than they are currently making,” said Rocha.
Asuncion said that SMS Hospitality is Japan’s OTA Rakuten’s exclusive Filipino partner for hotels, while Indian technology partner Street Gooser provides the cloud-based real-time property management system.
Correction: In our previous version, we indicated that the company name is SMS Hospitality Solutions, which is the registered name of the company. SMS Hospitality Network is the name by which the company is known in the industry. This article has also been edited for clarity.