New Zealand tourism industry welcomes government action plan


New Zealand’s tourism industry will engage with the government after the release of a new action plan on Wednesday to support the transition to a “regenerative tourism system”.

The Better Industry Transformation Action Plan, which was developed by a steering group including representatives from the tourism industry, explores ways in which the industry can give back to the environment, infrastructure and people, and maximize the benefits of employment in tourism.

Tourism Industry Aotearoa (TIA) welcomed the publication of the project by Minister of Tourism Stuart Nash.

“A recent TIA survey found that getting the right people in the right places in the right roles is the biggest concern of tourism employers across the country,” said TIA CEO Rebecca Ingram.

“The survey showed that 75% of tourism businesses are currently recruiting and 58% of the positions offered are full-time positions.”

Ingram said the TIA will be heavily involved in the consultation process.

“A group of industry leaders spent a lot of time and energy developing the draft document,” she said.

“TIA will actively participate in the consultation process, with the goal of creating a more sustainable workforce model for our members and those who choose to pursue careers in tourism.”


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