Vista debuts with first hotel, voco Brisbane


Vista Hospitality Group introduced its first hotel with the opening of the voco Brisbane City Center this week.

The recently formed joint venture between Pro-invest Group and Next Story Group sees the launch of the first voco to open in Brisbane, in collaboration with IHG.

“The voco brand is renowned for its charming and fun attitude and we are thrilled to be able to share this unique and different property with customers while injecting color and personality into River City,” said the board member. administration of Vista Hospitality Group and CEO of Pro-invest. , Jan Smiths.

“This is the first hotel to open as part of the Vista Hospitality Group portfolio and we are proud to be the custodian of IHG’s rapidly growing Voco brand. Sustainability is a key pillar for our group and we were naturally drawn to IHG’s voco brand as it emphasizes green and sustainable practices that align with our 2030 Net Zero carbon strategy.

The 194-room hotel, designed by Sydney-based interior design studio JPDC, features vibrant artwork and is heavily influenced by the riverside location.

The property features a rooftop pool, 24-hour fitness center, coffee/lounge area, and 11 sustainability-focused meeting and banquet spaces.

Since launching in Australia in 2018, the voco brand has taken off, according to IHG Australasia and Pacific, managing director, Matthew Tripolone.

“2022 has ushered in an era of strong growth with brand new experiences for Brisbane residents and visitors – and voco is no exception, with the opening of the new voco Brisbane, and with the soon-to-open debut of the Indigo hotel in the city,” he said.

“The voco brand has seen tremendous excitement, taking off in new cities across Australasia and around the world – including Melbourne and Auckland this year alone – with its expansion happening at a faster pace than any other IHG brand. We are proud to launch Brisbane’s latest location with Vista Hospitality Group and look forward to developing new destinations soon.


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